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CW Oliver Permut CW Tuhin Parhi AD Anna Cevallos

Connecting millennials to the museum experience through the marriage of art and music.

MUSEUM PARTNERSHIPS

Open Spotify and geolocation will determine if users are in a participating museum. 

ART + SOUND

Exhibits are organized into playlists compiled by top artists. Each song in the playlist corresponds to an art piece in the exhibition. 

IMMERSIVE EXPERIENCE

Each song in the playlist has been hand-selected by the artist. By following the room number and art piece number, users can walk through the museum intertwining the world of art and music.

Spotify

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Challenge Utilize an app integration to help a social cause, revive an industry, or create a unique offering in the market place. Over the past decade, museums have been witnessing a decline in attendance, especially from millennials. 

Insight Millennials appreciate music as an art form especially via the streaming service, Spotify.

Solution So how can we help preserve the preservers of culture and history? Introducing Spotify Muse.